
Helping small businesses thrive.
Introducing practices & processes that will drive profits and make your life easier, without bringing you out of your financial comfort zone.
You are one decision away from taking your business to the next level.
Success starts here.
Core Services
Indigo Business Consulting's approach is anything but a one-size-fits-all model. As the experienced leader of two successful small businesses, I understand intimately how all-encompassing your role is, and that you can't fit certain aspects of your business into neat little boxes. You have no IT Department, no HR Department, nor an endless marketing budget. It's just you and a few key employees running the show.
That's why in order to move the needle on growing a small business, it takes a much more comprehensive & customized approach than many marketing or consulting agencies will provide. Targeting some of the services listed below will help launch our work together. We'll then keep our scope of work as flexible as necessary to effectively address your unique needs as a business.
Website
-
Design & Development
-
Copywriting
-
Search Engine Optimization
-
Google Analytics
-
Comp Research
-
Keyword Research
Strategy
-
Growth Projection & Strategy
-
Management Structures
-
Time Management
-
Streamlining Processes
-
Technology
-
Work/Life Balance
Marketing & Advertising
-
Email Campaigns
-
Social Media
-
Google Ads
-
Branding
-
Signage
-
Print/Radio/TV
-
Grassroots
Sales
-
Sales Training
-
Sales Workshops
-
Goal Structures
-
Performance Analytics
-
Lead Generation
-
Traffic Pattern Analysis
-
Merchandising
Customer Relationship Management
-
Onboarding & Customizing CRM Software
-
Correspondences
-
Workflows
-
Outreach
-
Online Review Generation
-
Customer Experience
Human Resources
-
Hiring Process Efficiency
-
Training Program Development
-
Scheduling Software
-
Employee Management
-
Employee Retention
-
Dispute Resolution
-
Teambuilding Techniques
About Me
My name is Sara Dee.
I am truly inspired by the world of possibility that lies before every small business owner.
Where some people see challenges, I see opportunities for solutions. In all areas of my life, solving problems and improving systems & spaces brings me great joy. ​Over the last 15 years I have partnered with two small business owners in growing their businesses to become profitable power-houses with strong leadership teams and modern technologies. The first grew by 230% over a decade, the second by 20% in just the first year of our work together.
Since 2023, I have been taking the same high-impact insights & practices that I offered my partners and bringing them to other local businesses who have the same aspirations, through Indigo Business Consulting, LLC. I have helped many small businesses thrive by launching websites, onboarding them with CRMs, writing handbooks, and implementing marketing and sales strategies. ​
​
I live in Northampton, Massachusetts with my husband and young daughter. You can find me enjoying the outdoors all year round whether I'm skiing, rock climbing, hiking, or kayaking. I love living in the charming little valley of western Massachusetts, but I also enjoy traveling, and seeing new people, places, and things.
We spend so much of our life working. Life is too short for that time to not be rewarding & feel fulfilling. I am confident that through working together we can bridge the gap between where you are now and where you want to be.

How much do your services cost?
Do you work with people out of state?
How do I know if this is a good investment?​
Can I see some of the websites you have designed?
​
